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CASE STUDY

Meet The Client.

Our clients on this project were Fáilte Ireland and Ogilvy. Fáilte Ireland is Ireland’s National Tourism Development Authority. Their role is to support long-term sustainable growth in the economic, social, cultural, and environmental contribution to Ireland. Ogilvy is a well-established, global advertising service focused on brand design, experience, and storytelling.

We were approached with an ambitious proposal; to capture quality hero footage of a master sand artist’s process from start to finish, in windy coastal conditions and within a tight timeframe. We knew this would be a challenge but with the right preparation and know-how, we delivered.

Teams Involved

  • Failte Ireland

    Ireland’s Tourism Brand. Videos & Stills were used across all Failte Ireland platforms.

  • Sean Corcoran

    Ireland’s No.1 Sand Artist. Sean and his team worked against the clock to complete this masterpiece.

  • Vibrant

    Brilliant creative agency, brought the whole piece together, by filming and editing the final video

Watch The Video

Check out some of the footage here, we have to say Kilmurrin Cove was a spectacular spot for a shoot!

Our Role

So, what did it take to achieve these results? First off, we hold an operational authorization that allows us to get permission to fly in controlled, restricted, and prohibited airspace. Kilmurrin Cove is within controlled airspace, so we worked with the IAA and Waterford Airport to get approval. Once the flight had the green light from our aviation partners, we began preparations. We created a shoot proposal around the different stages of the artist’s process, considering the weather, safety, the incoming tide, and our client’s goals. Lastly, we made sure our plan aligned with our client’s expectations before the big day.

On the shoot we made sure to capture stills and video from all angles, ensuring we were left with multiple perspectives and angles to leverage. We even showed our team spirit and assisted the artist in understanding what the work looked like from above. Our focus is always on meeting our client’s needs; for this shoot, we drove constant communication with the artist and production team to ensure that the final image was as desired. After the shoot, we worked with the client to retouch and finalize the content to not only meet but exceed our brief. It was a fantastic day in a beautiful setting, and we were delighted to be a part of making our clients’ vision a success.

The Results

The video and advertising campaign that resulted from this shoot was a big success. We captured some amazing views of the Irish coastline, and we hope you agree the final product is something special!

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